Ed has 20+ years’ commercial experience working as a Lead Creative.
With senior in-house roles at three global sporting giants: International Management Group (IMG - London), Australian Rugby Union (ARU - Sydney) and Rugby Football Union (RFU - London), Ed has an impressive and proven track record.
Ed is creatively brave, always looking to push boundaries, technically brilliant and an executional perfectionist. He listens to the brief, challenges convention and always goes one step beyond to deliver for clients.
As creative head at the RFU for 6 years, Ed was responsible for all design across the business. He acted as a key custodian of the England rugby look and feel with brand expertise in implementation, guardianship, sustainability and growth. Ultimately Ed was the design voice for the RFU having the ability and belief to push creative boundaries with original designs that inspired others and dominated conversations.
With an appetite to be innovative, strategic, imaginative and relevant, Ed aspires to create award-winning designs that break through the market. Plus ensuring deep and trusted relationships with the targeted audience are achieved.
A PRINT & DIGITAL DESIGN SPECIALIST, BORN WITH A NATURAL DRIVE TO INSPIRE, TO EXPERIMENT, TO BE RELEVANT AND TO STAND OUT.