CV

 

Ed has 25 years’ commercial experience working as a Lead Creative. With senior in-house roles at three global sporting giants: International Management Group (IMG - London), Australian Rugby Union (ARU - Sydney) and Rugby Football Union (RFU - London), Ed has an impressive and proven track record.

 

Ed now supports many businesses build deep and trusted relationships within their target markets through innovative, original and imaginative work. Exploring why brands exist, and do what they do, is fundamental to Ed's work process. He gets under the brand bonnet early on; defining the personality, position, and promise which all lead to a purposeful proposition. These vital strategy steps define the brand which shapes a relevant identity.

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Ed is creatively brave, always looking to push boundaries, technically brilliant and an executional perfectionist. He listens to the brief, challenges convention and always goes one step beyond to deliver for clients.

 

Ed loves to collaborate, create and connect with brands providing an invaluable creative extension to their inhouse teams.

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A PRINT & DIGITAL DESIGN SPECIALIST AND STRATEGIST, BORN WITH A NATURAL DRIVE TO INSPIRE, TO EXPERIMENT, TO BE RELEVANT AND TO STAND OUT.

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